Blog Archives

A capital debate

To capitalise or not? It’s an often frustrating argument on which we’re constantly asked to adjudicate. Accountants, engineers and – especially – lawyers like capitals. Readers don’t. In fact studies have shown that when the eye has to navigate up

Posted in Sustainability communications

Keep it simple – you’ll be in good company

  Why do so many people smother their prose in clouds of unnecessary words? Most would agree that writing simply is the best way to get their message across, but they find a sense of security in verbiage. That’s why

Posted in Sustainability communications

How to communicate in a crisis

Our hearts go out to all those Queenslanders who have lost homes, lifetime mementos and, most tragically, loved ones.  As business owners our thoughts are also with the small to medium businesses whose livelihoods may well be affected for months

Posted in Sustainability communications

Five tips on speechwriting

The first speech I ever wrote was for a chairman of a bank. I’d written the letter to shareholders in his annual report and he asked me to prepare his speech for the annual general meeting. I accepted with alacrity.

Posted in Sustainability communications

Starting the conversation

Six years ago I attended a remarkable event in Washington – a gathering of 200 speechwriters from America’s corporate, political, academic and military establishments (and a handful of us from further afield). In Australia most speechwriters toil away isolated and

Posted in Sustainability communications

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